Liz Elsewhere

1 Articles from The Hill • Sources

Gaming the system

Nov 18th, 2009 - The Hill
During the 2008 presidential campaign, Barack Obama, to a then-unparalleled extent, leveraged the most cutting-edge technologies to reach potential supporters, organize them, raise money from them, and ultimately, get elected by them. MyBarackObama and mobile were two such groundbreaking technlogies, and with over a year having passed, many in the political world are contemplating what the “next big thing” might be. The answer could be something you’ve only vaguely heard of,...

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