Bellingham businessman Paul Akers only just jumped into the race to replace Patty Murray in the US Senate, but he seems to be going all in, and quickly. Yesterday, I got word that Akers had produced a new ad-- a positive, biography-focused piece. That ad is now up on his website, but I am told it will also start airing Monday on FOX News. Here it is:
My source says that avid FOX viewers in Washington could potentially see this ad a couple of times a day over the next several weeks. Assuming that means it will make at least a few appearances when large numbers of viewers are tuned in, it should help raise Akers' name ID quite a bit-- something he'll need, especially should a better known name like Hutchison, Reichert or Rossi jump into the race.
Right now, Murray has a 52 percent approval rating according to Survey USA-- lower than she'd like, and indicative that the right Republican could have a shot at beating her. Akers is smart to be getting his name out there beyond Republican insider circles now-- even if it's going to cost him some dough upfront. [intro]